E T I H A D C O N T E N T P R O P O S A L
Client: Etihad // Agency: Forever Beta // Director: Joe Connor
Brief: Transporting the senses through the marriage of luxurious cabin classes and Acqua di Parma products.
Client: Atlantis // Agency: enso // Director: Per-Hampus
Brief: Celebration of Bahamian life and invitation to discover this unique blend of island charm, creative sophistication, raw energy & deep history.
Client: Destination NSW // Director: Edward Copestick
Brief: Increase domestic and international tourism to New South Wales by highlighting the diverse attractions and experiences available across the state.
Client: Saudia Airlines // Director: Edward Copestick
Brief: Convey how the airline connects people and places, fostering a sense of community and leading the way towards a brighter, more unified future.
Client: P&O Cruises // Director: Nick Tree
Brief: Transport to Barcelona with P&O Cruises by delving into the city's vibrant culture, guided by the renowned musician Gary Barlow.
Client: Iceland Tourism // Agency: Brooklyn Brothers // Director: Rupert Murray * CANNES GOLD WINNER *
Brief: Promote the warmth & welcoming nature of 'Islanders' with this unique open-door invitation to the rest of the world.
Client: Rediscover Singapore // Director: Fernando Livschitz
Brief: Promote Rediscover Singapore’s unique and customised tours, offering a truly imaginative adventure.
Client: Sheraton // Director: Andrew Gooi
Brief: Demonstrate Sheraton Grand’s unique blend of two cultures in a poetic and cinematic way.
Client: Shawarma National Saudi Day // Director: Edward Copestick
Brief: Promote the national calendar event with alluring imagery of this fascinating country.
Client: TUI Cruises // Agency: Kolle Rebbe // Director: Marko Roth
Brief: Transport potential travellers to a world of relaxation and adventure with TUI Cruises.
Client: Eurocamp // Agency: TBWA // Director: Marc Ingham
Brief: Highlight the diversity of fun & relaxing experiences on a Eurocamp holiday.
Client: Cathay Pacific // Director: Edward Copestick
Brief: Evoke the sights and sounds of Hong Kong through the transformative power of scent.
Client: Princess Cruises // Agency: Mediacom // Director: Edward Copestick
Brief: Showcase the revitalising benefits of an exotic cruise holiday.
Client: Vienna Tourist Board // Agency: Seite Zwei // Director: Fernando Livschitz
Brief: Boost Austria’s tourism through the clever visual de-construction of Vienna’s famous landmarks.
Client: London & Partners // Agency: Brooklyn Brothers // Director: Rupert Murray
Brief: Showcase the city's amazing attractions by following the winner of London's Official Guest of Honour competition.
Client: Mountain Dew // Agency: Mofilm L.A. // Director: Alex Tiernan
Brief: A branded content portrait of Senegal’s local surfing community.
Client: Canon // Agency: Leo Burnett // Director: Edward Copestick
Brief: Encourage individuals to explore their curiosity and embark on adventures, using Canon cameras to document and share their experiences abroad.
Client: ITravel // Director: Marko Roth
Inspiration: A travelogue, exploring and celebrating the diverse motivations behind why people travel.
Client: Fiji Airways // Agency: Campaign Lab // Director: Edward Copestick
Brief: Reinforce the airline’s dual commitment to passenger safety and environmental preservation.
Client: Finlandia // Director: Marko Roth
Brief: Celebrate the brand’s rich Finnish heritage by showcasing the breathtaking beauty of Lapland through its changing seasons.
Client: Jack Wolfskin // Agency: Natural Born Explorers // Director: Frank & Sebastian
Brief: Promote the outdoor clothing brand with a high-octane road trip through the wilds of the Canadian winter.
Client: Visit London // Agency: Brooklyn Brothers // Director: Joe Connor
Brief: Entice visitors to England’s great capital of culture through the unusual combination of projection & poetry.
Client: Voquent // Director: Stuart Langfield
Brief: Highlight the multiple uses of the virtual voiceover service through a series of subtle vignettes.
Client: Lumix // Director: Frank & Sebastian
Brief: Create a promotional film for Lumix’s new GH6 camera, highlighting South Africa’s stunning landscapes.
Client: Simply Be // Agency: Love // Director: Rupert Murray
Brief: Part of a wider campaign to redress size stereotyping in fashion, 5 shortlisted wannabe curve models go large on a trip to The Big Apple.
Client: Mercedes Benz // Agency: Fischer Appelt // Director: Marko Roth
Brief: Show how Mercedes can help you discover the beauty of Scotland through its people and stories.
Client: BOSE // Director: Alex Tiernan
Brief: A branded content film documenting Rio’s favelas and the power of music in the lives of those living there.
Project: Short Film // Director: Marko Roth
Inspiration: A short film celebrating the rich tapestry of Sicily’s culture through the power of hand movements. Shot on a single roll of 35mm film.
Project: Personal travelogue // Director: Sebastian Linda
Inspiration: A self-funded travelogue with a difference, marrying mesmerising visuals with the reflective philosophy of Alan Watts.
Project: Short documentary // Director: Alex Tiernán
Inspiration: A self-funded documentary of the ‘Pantsula’ dance form originating from South African townships. Featured exclusively on NOWNESS.
Client: Simply Saxony // Director: Frank & Sebastian
Inspiration: ‘Gravity only exists in our minds’. A poetic homage taking in Saxony’s inspiring locations.
Project: Personal travelogue // Director: Sebastian Linda
Inspiration: Personal travel film through IRAN, dedicated to the director’s newborn son, ‘Mio’, and all those who bravely dare to adventure off the beaten path.
Client: ITravel // Director: Marko Roth
Inspiration: A branded short film showcasing the universal yet deeply personal nature of journeys around the world.
Project: Short Film // Director: Marko Roth
Inspiration: A short film about the importance of embracing conversations, connections, and adventures that unfold far away from home.
Project: Short Film // Director: Frank & Sebastian
Inspiration: ‘What if we try to live in the same way we travel?’ A short film about exploring new corners of familiar places and finding the extraordinary in the everyday.
Why not check out our content division for social-first travel campaigns?
C A S E S T U D I E S
P R O D U C T I O N A P P R O A C H
Remote multi-destination shoots obviously require a huge amount of planning but also a significant degree of faith in the chosen methodology. Having coordinated shoots like this before (see KNORR Case Study + ‘HOW THE LIGHT GETS IN’ lockdown project), we have extensive learnings in this field. The key is a central hub for the production. A production HQ leading the way on all talent sourcing, production planning, team coordination, creative control, agency communication and asset delivery. To ensure creative consistency across the multiple shoots, we would devise a template that could be replicated across the globe. As we did with the KNORR project, we would suggest shooting the London leg first. This would be used as a blueprint for the whole campaign. Armed with the confidence in a template that everyone has signed off on - including the structure, look & feel, tone of voice, length, etc - our remote teams could then apply the same approach in every destination across the world. With a limited budget and no agency or client attendance, the shoots would consequently be more controllable and consistent in their output.
We would propose a single Lead Director to curate the campaign. An experienced filmmaker who can coordinate the creative planning & results and ensure a unified aesthetic for the entire suite of films. They may also take on the task of shooting several of the initial batch of cities themselves. The other filmmakers would be a combination of similar directors equipped to travel to multiple locations - covering several shoots on one well-planned trip - and a broader team of directors who would be already based on the ground in each location. With an eye on the need to limit air travel to a minimum, we would rely as heavily as possible on sourcing local contributors. This would have added advantages for speed, efficiency, cultural knowhow, language & time management. Each ‘unit’ would probably be comprised of director-photographer / camera assistant / fixer. Where needed, and with budget permitting, they may also draft in additional support (drivers, sound recordist, location manager etc). In most cases, a core team of 3-4 people would hopefully suffice though. Footage would be uploaded remotely to a central editing HQ in London. The off-lines would be cut by a team of editors working in the same time zone and able to respond to the Lead Director’s and agency’s feedback, ensuring optimum efficiency for both the schedule & budget.
Obviously any proposal like this is flexible and can be adjusted to the project once we know more about the creative intentions and deliverables. But creating a roadmap that can be rolled out efficiently across the planet is absolutely critical. We would be excited to partner with Grey to pull this exciting project together and look forward to discussing it further.
Jeremy & The YAH Team