I C E L A N D T O U R I S M
C A S E S T U D Y
Work shouldn’t just look good. It should be effective.
We have worked on many successful campaigns over the years.
The ICELAND TOURISM campaign was one such project.
London agency Brooklyn Brothers approached our award-winning documentary maker Rupert Murray with a unique marketing proposition for their client…
A portrait of Iceland seen through members of the public experiencing Icelandic hospitality during an open-doors week involving the whole country.
Treating visitors as ‘Honorary Icelanders’ not just tourists presented a refreshingly different face of tourism from the usual glossy packaging.
The results were incredible.
The campaign generated 1.18 billion global media impressions. Visitors to Iceland rose by 16% and added an extra £34m to the economy. It was Iceland’s most successful winter ever.